I’m Allison and I’m a champion of indie makers and creative small businesses in the yarn and fibre community.
You know how as makers we love finding the next thing? The next yarn or the next cool notion for our project bags or the next hot designer? And then sharing that news with our closest friends? Me too! Only somehow, I’ve been able to turn that into a gig within the yarn and textile industry.
Being a part of the making community and supporting yarn and fibre folk is very important to me. I’m passionate about craft and constantly inspired by the talented people that I get to work with.
I’ve worn a lot of hats in this business, from sales rep for luxury yarns and notions brands to marketing communications consultant for yarn shops, designers and yarn companies. I’ve done PR for brand launches and events, and planned and executed events at a variety of scales too. All in support and celebration of amazing makers. My specialty is in digital and social media but I’m also a whiz at project management, strategy, content development, PR and seeing the big picture.
My favourite things are sharing what I’ve learned, whether it’s a new yarn or a shop that I’ve found in my travels, and bringing other makers together. I profile them here on my blog, or on the Champagne & Qiviut vlog on YouTube, or in person at my events. Got something cool to share or looking to collaborate or work together? Drop me a line - I’d love to hear from you!