Writing semi/almost daily for Knit and Crochet Blog Week has been like running a marathon. In it for the long-haul, and not without ups and downs, but also requiring a lot of training and persistance, and stamina.
The last post of KCBW is supposed to be about where we'd like our crafting to take us in the next year but I'd like to reflect instead on where I hope my blogging will be.
In the past four months I've tried to focus on blogging more conscientiously and regularly. While I've often tended to blog on what I'm doing at a particular point in time, or a project, or whatever is on my mind or at hand really, blogging as part of KCBW has brought a focus that I think many bloggers need but rarely have. Certainly I've found that while the best intentions of being prepared and pre-written for last week were had, the execution left much to be desired. I hope that next year I stay on track with more regularity that I did this year.
The pre-planning (and pre-writing!) required to keep up with KCBW's daily posting schedule is not dissimilar to how social media "should" work when looked at from a marketing perspective. It's embarrassing to realise that I've not followed the advice that I've doled out to clients in the past - that blogging (and by extension social media) can and should benefit from planning and scheduling as much in advance that can be.
That's not to say that things need to be planned so much that they come off as in-authentic, or that they stifle the personality of the blogger's voice or the spontaneity of responding to things as they happen in the moment. Rather, I think that the discipline of planning in advance lends itself to a more polished result that can engage and reach a wider audience. This is what I think all bloggers are ultimately trying to do (unless they really only want to write for their moms), and what I think I'd like to focus on in the year leading up to next year's Knitting and Crochet Blog Week.
It will be an interesting exercise for sure to see what growth, if any, occurs from an audience perspective. Analytics are only good up to a point - please let me know what you think in the comments.
As for my knitting/crafting/etc - in the next year I hope to continue enjoying and exploring new techniques in my knitting, but also take more time to try out and savour other crafts and finish some sewing UFOs too.
If you've followed along for KCBW - thank you for being with me, and I hope you'll continue to check in from time to time. :)