Mixing things up with the invited special guests to Make Joy is another new-to-me-but-local-to-London maker business. So Just Shop is as sustainable lifestyle brand, with a curation of ethically sourced accessories and homeware. They’ve made it their mission to work directly with women-led artisans from some of the most vulnerable communities in the world.
So Just Shop works with women who use traditional skills that have been passed down generations and applied to contemporary designs. From the So Just Shop website:
We work directly with artisans on design and product development, supply chain transparency and mobile payments. ensuring all of the products are ethically, and where possible, sustainably made. Our mission is to empower women through sustainable economic development by developing design and technological solutions to overcome barriers to international trade.
At Make Joy So Just Shop will be selling handcrafted jewellery made from recycled materials, super soft scarves hand loomed by Tibetan refugees and stylish knitting baskets handwoven in Ghana; whilst ensuring that each purchase positively impacts the lives of the artisans and their surrounding communities. (On a personal note, I have one of their Big Blue Moma baskets that holds an UNBELIEVABLE amount of yarn. It’s ace!).
I’m really looking forward to seeing the wonderful products that So Just Shop will be bringing the the Make Joy mini marketplace. That’s my Christmas gift list sorted!